Belleruche: British Music Abroad
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SXSW 2011
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Belleruche is a three-piece electronic/soul band from the United Kingdom. They are currently signed on the Brighton based Tru Thoughts label.
The band was formed in North London in 2005.
Belleruche released a series of 3 limited 7” records on their own Hippoflex Recording Industries label before signing with Tru Thoughts, which sold out in British independent record stores and attracted a cult following in Europe, having been hand-distributed by the band at their gigs.
In 2007 Belleruche signed to Tru Thoughts and their debut album ‘Turntable Soul Music’ was released in July of the same year, becoming the fastest-selling debut album in the label’s history. They have played at venues as diverse as Montreux Jazz Festival, Glastonbury Festival, and many more.
In October 2008 ‘The Express’, the band’s sophomore album, was released. Their first single “Anything You Want (Not That)” was awarded the Single Of The Week spot on iTunes. ‘The Express’ has gained major daytime radio support, being played in rotation by Nemone on BBC 6Music radio.
BBC Radio 2’s Mark Lamarr brought them in for a live session for his God’s Jukebox show in May 2009.
The band’s third album, ‘270 Stories’, was released in October 2010. Three singles from this album have been released so far.
In spring and summer of 2011, Belleruche’s 2008 track Northern Girls featured in Mercedes Benz’ 125 year anniversary television commercials for the United Kingdom. The advert features cars from the manufacturer’s ranges over the lifetime of the company jostling and competing to be featured in the celebratory photo-shoot.