Holly Macve: International Showcase Fund
For:
CMW Showcase Performance
Holly Macve was raised in Yorkshire in a family of professional musicians spanning 3 generations, winning her first songwriting contest at the age of 11. Following a tenure at Leeds College of Music, she turned down offers of development deals and relocated to Brighton to make music on her own terms. It was here where Bella Union label boss Simon Raymonde came across her at an open mic show in 2015. He states, “I had a tip-off to go to a basement bar where she was playing. In a room full of beery boys chatting across all the music beforehand, the minute Holly opened her mouth the room fell silent. Hers is a rare gift.”
Holly is at a pivotal point in her career setting up the North American market with her debut album in the works. CMW‘s Spotlight on the UK will provide the perfect opportunity to play to a high profile industry audience. Her booking agent is based out of Toronto, and therefore will make the best possible use of her time there! We are looking forward to promoters, festival bookers and music supervisors discovering how special she is. We will also foster relationships with publishers, media publicists and international promoters. Aid from the PRS Foundation will help capitalize on the considerable buzz via recent shows at SXSW. In advance of her trip, we will have a live video session to share as an asset, Facebook online promotions, and merch giveaways of tote bags and screen prints.