Generator North East: The Open Fund for Organisations
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Based in Newcastle Upon Tyne, Generator is the UKs leading Music Development Agency.
Originally starting out to serve the needs of the North East and Cumbria the agency expanded its role nationally when asked by Arts Council England to assist other fledgling agencies, organisations and groups in policy, programme development, governance and funding. As such Generator has represented the music development sector at Government level with membership of both the Live Music Forum and Music Education forums. The agency also leads the Music Industry Development Association, a body set up to establish common aims amongst similar organisations in the UK.
Generator currently produces robust programmes in the areas of music business development in a regional context, musician support (including the development of commercial viability of artists). Live music (most significantly in supporting promoters) and in supporting and representing the music development sector.
The PRS for Music Foundation award will go towards an intensive development programme for emerging UK artists selected on the basis of talent, ambition and potential. Structured to filter artists at all stages in their career, Generator has developed the programme to address the current lack of artist development in the industry.
A select number of artists will benefit from 12 months of support including facilitation of releases, sourcing of production, mentorship, building a ‘team’ around the artist, and support with live strategies.
Six artists will benefit from dedicated mentor support corresponding to the release process through The Singles Club; feeding into this is The Tipping Point blog connecting 100 national tastemakers who unearth national talent by submitting ‘tips’ coordinated by Generator into an industry focused daily blog.
Artistic and professional development will be further accelerated by a comprehensive seminar series created to support artists to effectively develop their careers. It will be supplemented by creative master-classes delivered by established artists who will help participants build skills related to composition, performance and collaboration.
This programme represents a coordinated approach to talent development and will ultimately result in quality new music being created by a more productive industry-ready group of emerging artists.