Oscar: International Showcase Fund (SXSW)

Oscar

In the 6ft 2” form of 24-year-old Oscar Scheller, a melody-savant has emerged from his messy bedroom in North West London holding a MacBook full of songs to save British pop with beautiful words: and notes and chords too. You could even say he was destined to become an indie heart-throb. He studied sculpture at St Martin’s College. He picked up the piano as a baby and learnt Erik Satie. At art school his sculpture was all about mix-media collage – as well as college humour. He pasted his own bathetic Biro-written notes onto Ruben’s ‘Judgment of Paris’ and things like that.

Now signed to the home of so much awesome music over the years, Wichita, he’s one of the most brilliant new songwriting voices around to tune into. A light touch, a deep voice and mind, a heavy heart, and a new hero. SXSW is the best international showcase festival at which to bring Oscar before industry and media tastemakers from all main international markets through showcases, sessions and media exposure.

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