VIRALS

For:

SXSW 2013

Event date:

12 - 17 March 2013

Event venue:

various

VIRALS is the latest project from Shaun Hencher, who hails from Worcester and was last seen fronting the much-loved Dionysian punks, LOVVERS. Following the implosion of that band, Virals offers a new beginning and see’s Shaun predominately writing, playing and recording on his own. And with that new beginning comes a fresh approach to songwriting that takes cues from the sunshine vibe of the West Coast but retains a suitably English feel.

Beginning as a studio-only project in late 2010, Hencher began with the main aim to craft songs that stick in the head but don’t take themselves too seriously.

‘Playing tunes that girls can like and playing shows that boys can take their girlfriends to; the kind of shows that you don’t leave saying “that was brilliant – I lost a tooth.”‘