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Iconic clothing brand Ben Sherman to partner with PRS Foundation’s pioneering Momentum Music Fund

  • Iconic clothing brand to support Momentum artists with live events and in-store performances
  • Momentum supported Babeheaven perform a free show at Ben Sherman’s Carnaby Street store, London on May 23rd
  • Hull based LIFE, Paris Youth Foundation, Zilo and more to perform at ‘Ben Sherman Presents Momentum’ showcase at the Old Blue Last, June 6th
  • Momentum supported Ten Fé and Childcare perform in-store as part of Carnaby Street Music Month in June

PRS Foundation, the UK’s leading charitable funder of new music and talent development, announces today that iconic clothing brand Ben Sherman will partner on PRS Foundation’s pioneering Momentum Music fund.

Ben Sherman will support Momentum funded artists through a series of live events starting with Babeheaven performing at the launch of the Ben Sherman Carnaby Street store in London on Thursday 23rd May 2019.  Babeheaven, who received Momentum support for marketing and to tour the UK, will be performing this free show at the store at 7.00pm.

Sign up for tickets here

In June, Ben Sherman will launch the first of their Ben Sherman Presents Momentum gigs at the Old Blue Last on London’s Great Eastern Street on Thursday 6th June 2019 featuring Hull band LIFE, Liverpool’s Paris Youth Foundation and rising London solo artist Zilo. Tickets will go on sale May 1st.

Also in June, and as part of the Carnaby Street Music Month, Momentum supported Ten Fé will be performing live at the flagship Ben Sherman Carnaby Street store. Fresh from their US tour, Ten Fé will headline the free in-store show on Thursday 13th June 2019 from 7.00pm, with support from Childcare.

Ben Sherman’s support allows PRS Foundation and Momentum partners to fund more great artists and, as well as offering live platforms includes additional marketing, promotional and bespoke branding support.

Joe Frankland, Senior Grants and Programmes Manager at PRS Foundation said, “Music and fashion have always been closely linked and play important roles in the melting pot that inform artistic inspiration. It makes sense for our pioneering Momentum Music Fund to join forces with one of the most iconic British brands, and it is encouraging to see such a name investing in the future of music, at a time when support is so needed. We can’t wait to offer vital live and promotional platforms to more Momentum grantees.”

Talbot Logan, Senior Vice President Brand Management for Ben Sherman adds, “Ben Sherman has always had a long history with music and it’s subcultures, so partnering with the PRS Momentum Music Fund feels like a great partnership for the brand this year. The fund has a long history of supporting artists who have gone on to be nominated for and win such prestigious awards such as the BRIT Awards.  We’re really excited to be a part of the fund for 2019 and look forward to supporting the newest talent from the British music scene.”

Managed by PRS Foundation, the Momentum Music fund awards grants of £5,000-£15,000 using funds from PRS Foundation, PPL, Creative Scotland, Arts Council of Wales, Welsh Government, Arts Council of Northern Ireland and Invest NI. Spotify, the official digital partner on the fund, contributes additional funding and a reward package containing exciting promotional opportunities and a close working relationship between Momentum artists and the Spotify team. Liverpool City Council’s partnership for the Momentum Music Fund, called Momentum Accelerator, ensures that at least £20,000 of grant support will be offered to talented Liverpool based artists.

The Momentum Music 5 year impact report, which was launched at the Great Escape in May this year, showed that since 2013 the fund has supported over 300 artists, over 120 new albums and more than 150 UK tours totaling over 900 UK live dates. The 2016 impact report analysing the first three years of the fund revealed that Momentum has generated £13million for the UK music industry.  PRS Foundation and Arts Council England initiated The Momentum Music Fund in 2013.   Arts Council England originally established the need for this specific fund and supported the programme from 2013-18.

For a full rundown of all the artists supported so far see: The next deadline for applications to the Momentum Music Fund is 28th May 2019 via the PRS Foundation website. We are particularly interested in receiving more applications from outside of London:

Listen to the latest Momentum supported artists on the Spotify Momentum playlist here.