False Advertising: Momentum
In the grand scheme of young bands to care about, Manchester-based alternative trio, False Advertising, present a tantalising prospect. With three years together spent bubbling under the surface of the UK music scene garnering kudos for their chaotic live shows and self-made independent releases, they have carved a niche and now the stage is set for something bigger.
Rounding off last year with a full page feature in NME which praised their brand of slacker-rock as “delightful”, 2018 has seen the band hailed as a certified “band’s band”, with Robert Smith (The Cure) personally inviting them to play his own Meltdown festival, Steve Lamacq praising their ferocity upon catching their SXSW set, Everything Everything endorsing them as “their favourite new band” live on Radio 1 and guitarist Jen Hingley being voted 8th ‘Best New Guitarist In The World’ by Total Guitar.
This year the band have been working on a new album with up-and-coming producer Luke Pickering at Paul Epworth’s The Church Studios. PRS Momentum Funding will be used towards the promotion and independent release of this album in the UK, allowing eventual profits from the album to aid directly in the future development of the band.
Venting heightened emotions of united frustration, whilst deftly mixing grunge with alternative rock. Lyrically half-pop-culture-junkie, half-moronic-anti-anthem, the instrument-swapping trio’s songs are laced with joyful catharsis and dissonance, whilst the band’s rotating line up of front-person and drummer forever fosters both inclusivity and unpredictability.