Yaw joined PRS Foundation in August 2020 as Programme Consultant to build a new and pioneering initiative aiming to power up Black music creators and executives as part PRS Foundation’s actions following Black Lives Matter movement conversations. He was appointed to the Senior Management role in December 2020 to run the new initiative and integrate the programme learnings and actions across the organisation.
You can read the PRS Foundation commitments here.
Outside of PRS Foundation, Yaw is a Director and Executive Manager of The Playmaker Group where his prime activities include creative consultancy, talent development and content creation. He has consulted on a number of key music projects, working with the likes of MTV, BET, Liverpool International Music Festival (LIMF), Nike, BBC Radio 1 Academy, MOBO, The Fader, Jockey Club Live and Levi’s amongst many others. Yaw has also produced acclaimed radio documentaries for outlets such as BBC Radio 1 & 1Xtra, BBC Radio 4 and The World Service, and worked on various music campaigns for artists ranging from music pioneers such as Wiley (A-List Records) and Damian Marley, to dynamic creatives Yuna, Shakka and Jesse Boykins III to grassroots emerging artists like XamVolo and Sub Blue. He is also co-founder, alongside partners Seani B and Ray Paul, of BrukOut Entertainment, a joint venture Record Label with Universal.