Chloé Ameh: POWER UP Industry Professional
Bio: Chloé Ameh is an award-winning senior music executive and innovation strategist with over 15 years’ experience contributing to the success of high-profile artists including Beyoncé, Tyla, Tems, Chris Brown and more. Across senior roles at Live Nation Entertainment and Sony Music Entertainment, including Head of Label at Since ’93, she has built a reputation for delivering culturally impactful, commercially successful and industry-first campaigns. Independently, she also worked alongside MNEK to launch and run his label, MUZO BY UZO. As founder of That’s My Jamm, a strategic music consultancy and artist management platform, Chloé is pioneering new ways for artists and teams to create, promote and grow independently. Blending deep industry insight with emerging technology, her work is driven by a desire to make the music ecosystem more accessible, sustainable and future-facing. Across more than a decade in the major label system and into entrepreneurship, clear patterns emerged. Creative direction, content planning and asset creation sit at the heart of every campaign, yet the processes behind them are often fragmented and inefficient as content demands increase and resources become stretched. In response, Chloé is building Jamm Infinity, a trend and insight-led, AI-powered creative platform. Designed to support creative asset creation and content strategy in a more accessible, educational and cohesive way, the platform is being developed to help artists and teams work more effectively across the multifaceted environments they operate within. Alongside her work in music and technology, Chloé is passionate about mentorship, community building and creating opportunities for emerging creatives.
Concise Description of activity: POWER UP support will contribute to the development and pilot launch of Jamm Infinity, an AI-powered content platform for creators.