Cole Yourstruly. : The Hitmaker Fund
Biog: Cole YoursTruly. is a multi-genre music producer, instrumentalist, and mixing & mastering engineer based in London whose journey through music has always been guided by emotion, curiosity, and collaboration. Starting out as a producer and falling into playing the guitar, his love for rich textures and soulful progressions evolved into a signature sound – blending the depth of R&B, the rhythm of Afrobeats, and the cinematic feel of jazz, house, and film music.
His musical instinct has led him into rooms with some of the industry’s most respected names – P2J, Talay Riley, Ayo The Producer, Eight9Fly, Sammy Soso, GuiltyBeatz and 1Mind, just to name a few – as well as producing for artists like Blxst, Kehlani, FLO, Leigh-Anne, Shallipopi, Wizkid, J Hus, and Stefflon Don. That path earned him his first UK No. 1 on J Hus’ latest album and over 258 million streams across his growing catalogue.
But beyond the numbers, Cole is a craftsman. Whether it’s building a beat from scratch, layering and exploring guitar melodies or dialing in the final master, he brings clarity, taste, and heart to everything he touches.
Description of funded activity: The Hitmaker Fund will support Cole YoursTruly.’s international collaborations through writer camps, co-writes, and studio sessions in LA, Miami, and Nigeria. It will enable him to work with a diverse range of artists and producers, furthering his creative development. The funding will also contribute to upgrading his studio equipment and covering music lessons, helping refine his skills and deliver high-quality, genre-blending work. This support will empower Cole to push sonic boundaries and continue creating emotionally resonant music that bridges cultures and elevates the next wave of global sound.