Craig Cresswell: Early Career Promoter Fund
Growth and reach of The One Love Reggae & Ska Festival – Boston
Craig Cresswell is a grassroots music promoter based on The East Coast of Lincolnshire, specialising in Reggae, Ska and Caribbean-influenced live music. Passionate about community-led events, Craig focuses on creating accessible, family-friendly festivals that celebrate culture while providing meaningful platforms for emerging artists. Through projects such as One Love Boston Reggae & Ska Festival, he has built strong relationships with artists, venues, local authorities and businesses, helping to establish Boston as a growing hub for live music in the East Midlands. His work champions underrepresented genres and supports the development of new talent alongside respected national performers.
With support from the Early Career Promoter Fund, Craig will deliver the 2026 edition of One Love Boston Reggae & Ska Festival, a one-day celebration of reggae, ska and Caribbean culture in Boston, Lincolnshire. Building on the fully self-funded 2025 debut, the 2026 festival will feature extended hours, an expanded live programme and enhanced community activity. The event will showcase a curated mix of national artists and grassroots performers, creating new performance opportunities, increasing audience reach and strengthening the festival’s cultural impact. The funding will support sustainable growth, reduce financial risk and help develop a vibrant, inclusive live music event rooted in community and artist development.