L E M F R E C K – 25th Anniversary Case Study

“Honestly if i hadn’t had that funding and support I’m not sure i would still be here as an artist. Especially not in this capacity it’s been so important.”

POWER UP, PPL Momentum, PPL Momentum Accelerator

L E M F R E C K: Alternative R&B/Rap artist. Won Welsh Music Prize for album Blood, Sweat & Fears (2023). Produced/presented BBC doc ‘Black Music Wales’ (BAFTA Nominated). BBC Introducing Wales’ Artist of the Year (2023). EP We’ve Been Here due 2025.

A Lifeline for Artistic Survival

L E M F R E C K stated that PRS Foundation support was life changing “honestly if i hadn’t had that funding and support I’m not sure I would still be here as an artist. Especially not in this capacity it’s been so important.” PL Momentum Accelerator grantee L E M F R E C K went on to also receive PPL Momentum, this enabled the artist to secure funding for his new EP at a pivotal moment in his career. PPL Momentum assisted L E M F R E C K with the album production, promotion, and touring side of his career; in doing so enabling the artist to reach a wider audience and build momentum in their career. POWER UP funding assisted L E M F R E C K with enabling access to business resources.