Lava La Rue: PPL Momentum
Lava La Rue: PPL Momentum
Lava La Rue is a fiercely independent, multi-hyphenate talent, with co-signs from cultural arbiters as diverse as Tyler, The Creator and the artistic establishments such as Tate Modern. First breaking on to the scene with her loose-limbed debut single ‘Widdit’ in 2018, and a performance on COLORS, the co-founder of the NiNE8 Collective has a fluidity that unifies her solo output, from the lo-fi, hip hop, jazz and neo soul stylings of 2018’s ‘Letra’ EP, to tougher, trap-inspired beats and sinuous R&B productions on 2019’s ‘Stitches’ mixtape.
In music as in life, Lava speaks as she finds, with no subject off limits, be that the tougher aspects of her own upbringing or wider social inequality. And on the forthcoming EP she’s breaking new ground by discussing love, a subject she’d always eschewed previously so as to resist lazy, industry stereotyping. The Momentum Fund will support the digital marketing and content activities of Lava La Rue’s upcoming EP, and create striking visuals to amplify her singles and grow her fanbase beyond her current audience through engaging digital marketing, social media activations and video content.