Lilla Vargen: International Showcase Fund (SXSW)
Having accumulated 30 million streams and completed a huge arena tour as guest to Dermot Kennedy, Lilla Vargen is one of Ireland’s fastest rising new talents. After a break last Summer writing and recording, she now builds towards this year’s release of her eagerly anticipated debut album.
Hailing from Ballymena, Lilla Vargen headed to London to pursue her calling in music. She writes songs rich with emotion and empathy, a quality that builds a connection with a following that suffered or survived the issues that she explores. Full of passion yet never overstated, her vocal illuminates the heart of those stories. She has regularly collaborated with the MyRiot production duo, whose credits include London Grammar and Halsey.
Having so far released fewer than a dozen tracks, Lilla has already achieved seven Top 15 New Music Friday adds at Spotify plus numerous key playlists at Apple Music. Radio is rapidly gaining traction too, with Radio 1 airplay from Phil Taggart, Huw Stephens and Best New Pop alongside support from Radio X and Ireland’s RTÉ 1 and 2.
PRS Foundation’s International Showcase Fund will help to cover the costs of Lilla’s performance at the British Music Embassy Sessions for SXSW 2021.