Sami Omar: Power Up Industry Professionals
CEO, Producer & Artist Manager, Up2Standard
When Sami found his connection with music at a young age, it was one of the first things that really made him feel alive and he knew this is what he could make a difference with in the world. With lack of opportunity for Black youths in Scotland and his growing passion and urge to create, he built his own own home studio. This was a turning point in being able to move forward and create what he wanted, whilst gaining new knowledge and skills at college. Sami prides himself in building rapport through collaboration and encouraging others to do so, to continuously learn and create high-quality content, connecting creatives in authentic ways so that he can collectively solidify equal exposure and success for creatives across Scotland.
In 2018 Sami launched UP2STNDRD, a media company whose aim focuses on ensuring a platform for underrepresented youths and hip hop genres of music in Scotland, where he provides a spotlight on a demographic, who lack access to opportunity within creative industries. He offers recording services, music videos & live events, a one-stop-shop for creatives which led to his new management arm (UP2MNGMNT) taking on their own artists to further support their careers and venture into live events also landing himself a place on the panel for the SAMA organization.
Due to lack of opportunities within these fields, Up2stndrd quickly gained a growing fanbase, they now have almost 5,000 authentic followers, with current regular projects, TakeOne and Up2Live are consistently growing viewers on Youtube.
“I’m super excited to POWER UP which will allow us to develop projects, supporting us in cementing our ethos of long-term sustainable careers and equal representation within the Scottish Music industry.” SAMI OMAR