Talent Development Partner: Generator North East
Generator North East are the UK’s leading Music Development Agency providing support to both the music industry and the wider, commercial and creative, digital industries. The Tipping Point blog is a daily blog which unearths the best new music recommended by our Tippers Network and a fortnightly mail-out reaching the inboxes of thousands in the industry.
With support from the PRS for Music Foundation as a Talent Development Partner, Tipping Point will provide intensive support for artists through development deals and regional masterclasses. Musicians will be identified using the Tipping Point blog and a trusted expert network including Sentric Music Publishing. Tipping Point will support each artist through facilitating releases, building sustainable teams and supplying advice around format decisions, scheduling, budgeting and marketing and promotion. Each artist will also perform at a high-profile Tipping Point showcase at The Great Escape in Brighton.