The Ayoub Sisters: International Showcase Fund (SXSW 2024)
‘Classical Unlocked’ official showcase presented by ARTISTS&/Thea Paraskevaides, SXSW 2024
The Ayoub Sisters are recognised internationally for their chemistry on stage, as well as their ability to unite different musical genres and cultures together through their unique compositional style. They rose to stardom after their debut album premiered at No.1 in the Official Classical Charts.
Recipients of the Arab Women of the Year award, the Scottish/Egyptian sisters have performed across the UK, Europe & Middle East with highlights including the Royal Albert Hall, London Palladium, The Cairo Opera House and Dubai Opera.The duo regularly perform for royals and presidents, and were requested by HM King Charles III to perform at the Honours of Scotland Coronation in Edinburgh. The sisters were also invited to perform the Egyptian National Anthem live on television by H.E, President of Egypt, Abdel Fattah el-Sisi. With an international YouTube following of over 100,000 subscribers, the sisters are fast becoming the sound and faces of a truly exciting new generation of crossover artists.
The PRSF award will help support The Ayoub Sisters’ growth by expanding their reach and potential. The award will also enable the duo to showcase their music and facilitate networking with key industry professionals. The Ayoub Sisters are independent artists and rely on opportunities like SXSW to showcase themselves and their music. Without the financial support of PRSF, opportunities like this are not possible.