Toni Grehan : Early Career Promoter Fund
Toni Grehan, a female promoter in Birmingham, launched Variations Club Night with a mission to shake up the local music scene. Frustrated by the lack of female headliners and diverse electronic beats, she set out to create something truly unique. In 2022, Variations was born—a club night bursting with global feel-good rhythms, jazzy broken beats, soulful, pumpin’ house, and electrifying percussive grooves. Add live saxophones and trumpets into the mix, and the result is an unforgettable fusion of jazz and world dance music that keeps the crowd buzzing all night. With the backing of PRS, Toni is eager to level up, seeking mentorship from established promoters and continuing her commitment to spotlighting female headliners. She’s also dedicated to elevating the local scene, inviting up-and-coming DJs and arts organisations to be part of every event. But Toni’s vision doesn’t stop there. She’s on a mission to inspire other women to break into the world of promotion, proving that with passion and creativity, the sky’s the limit for future female powerhouses in the industry!
