Winnie Ama: International Showcase Fund (SXSW 2025)
Biog: Winnie Ama is Northern-Irish-Ghanaian pop artist blending nu-disco, house, and electronic soul with captivating storytelling and distinctive vocals. Known for her genre-blending approach, Winnie creates music that’s equally at home on the dance floor or stripped and intimate.
Her distinctive sound has earned her recognition across the music industry. Her dance collaboration ‘Awe of You’ reached #40 in the Irish Airplay charts following features on national radio stations in the UK and Ireland. She enjoyed opening stages for Macy Gray and Sister Sledge and multiple national TV appearances including on The Late Late Show NYE Special with Patrick Kielty and Fanning at Whelan’s. Winnie’s powerful live performances are a testament to her artistry, connecting with audiences through her passion, openness and energy.
The PRS Showcase Grant is enabling Winnie to represent Northern Ireland at SXSW Texas to present her debut album at one of the most prestigious music events in the world. This support allows her to perform for international audiences, meet influential industry professionals, and showcase her unique style on a global stage.
As an artist committed to pushing creative boundaries with authenticity, this opportunity helps Winnie Ama strengthen her presence in the global music scene and expand her career beyond borders. Through her participation at SXSW, she aims to inspire and connect with new fans while proudly representing the rich musical heritage of Northern Ireland.