Power Up Background
How it started
The Black Lives Matter movement highlighted the structural and systemic anti-Black racism that occurs in today’s society. In the run up to Black Out Tuesday and #TheShowMustBePausedUK in June 2020, the PRS Foundation team and board started the process of deeper and more open discussions which brought to light the many barriers facing Black people working in the UK music sector.
Many companies were galvanised to reflect, connect with Black communities and to support the Movement. But to bring about meaningful and lasting change, public solidarity is not enough. It must be followed by commitments, accountability and action.
“Having been on the receiving end of unconscious bias and the structural and systemic anti-Black behaviour that occurs within our industry, I know first-hand just how important Power Up is. Following on from Black Out Tuesday and seeing all of the posts of solidarity, I realised that there was an opportunity to seize the moment and put something in place that would encourage the dialogue to last beyond the 2020 BLM movement and have a lasting impact over the next decade and beyond. Step forward Power Up!” Ben Wynter, Power Up Co-Founder
We established a Power Up Executive Steering Committee in late 2020 to strategically steer the initiative, and more than 80 Black music executives and creators have come together to contribute and steer Power Up. Senior Power Up Manager, Yaw Owusu chaired seven Focus Groups covering Recording and Publishing, Live, Platforms, Gender, Sexuality, Enterprise and Regionality.
At its core, the Power Up programme responds to the barriers facing Black music creators and Black industry professionals in the UK music industry.
Why is Power Up needed?
The significant barriers Power Up is addressing include:
- Structural and systemic racism and injustice
- Everyday prejudice in the workplace
- Marginalisation and underrepresentation on stage, in studios, in the media and in every genre and sub-sector of the music industry
- Lack of visibility, particularly in senior roles, at executive level, in Board rooms and for Black-led companies and organisations
- Economic inequality
- Inequitable financial benefit
The updated UK Music 2020 Diversity Report shows that:
- Only 7.8% of the music industry workforce surveyed identifies as Black
- There is a significant drop in representation as the workforce ages
- Those who identified as Black or Black British represented 15.8% of the workforce at apprentice/intern level and 12.6% of the workforce at Entry Level
- But this lowers to 6.4% at Senior Level
- Those who identified as White accounted for 65.4% of the workforce at Entry Level and 80.1% at Senior Level
- The report also demonstrated income disparity
In a survey conducted by PRS Foundation, out of 400 Black music creators applying to our targeted Sustaining Creativity Fund round for Black creators impacted by Covid-19:
- 78% said they had experienced racism within the music industry, with 100% of Classical applicants saying they have experienced racism
- 90% agree that there is a lack of visibility of Black industry professionals in senior roles
- 69% agree that music funding is less accessible for Black talent
Arts Council England’s Creative Case Data Report for 2019-20 showed that only: 13% of Workforces, 11% of Chief Executives, 10% of Managers, 11% of Chairs, and 17% of Board Members at National Portfolio organisations are held by people of Black or minority ethnic origin. This compares to 18% of Artists and 10% of Audiences (and only 6% of audiences for Music-based NPOs).
The underrepresentation in music is stark when considering diverse populations across the UK and particularly in the context of a high workforce concentration in major cities including London, Birmingham and Manchester.
Who is involved?
Set up and managed by PRS Foundation in partnership with YouTube Music, Beggars Group, Spotify and the Black Music Coalition, the initiative brings several music industry partners across all sectors together to accelerate change.
Supporters include Creative Scotland, Believe, Simkins plus AIM, the BPI, the FAC, The Ivors Academy, the MMF, the MPA, MPG, The Musicians’ Union, PPL, PRS for Music and the PRS Members’ Fund who each bring added-value support to power up participants. SHOUT4 are an Associate Partners. Find out more about our Partners here.
Steering the Programme
More than 80 Black music executives and creators have come together to contribute and steer ‘Power Up’.
Established in late 2020 to strategically steer the initiative, a Power Up Executive Steering Committee features:
Keith Harris OBE, MD Keith Harris Music Ltd. (Artist Manager, Consultant)
Paulette Long OBE, Westbury Music (Music Publisher, Consultant, Dep’ Chair, UK Music Diversity Task Force)
Ammo Talwar MBE, Punch Records & UK Music Diversity Task Force Chair
Sheryl Nwosu, Lawyer & Chair of the Black Music Coalition
Mulika Sannie, Legal Counsel, Music, Google
Jackie Davidson MBE, JD Management, PPL Board, MPA Board, MMF Custodian Board
Ben Wynter, Co-Founder of Power Up, Founder Unstoppable Music & AIM Entrepreneur and Outreach Manager
Char Grant, A&R Director 0207 Def Jam, Founder of The Debrief & Black Music Coalition Executive Committee Member
Natalie Wade MBE, Founder/CEO of Small Green Shoots & Co-Founder of The Cat’s Mother
Lorna Clarke, PRS Foundation Trustee
Les Spaine, CEO, Spaine Music Company
Danny D, Tim & Danny Music (Stellar Songs, Delirious Blacksmith Records)
Kwame Safo, Funk Butcher/Houseology & PRS Foundation
Taponeswa Mavunga, Director of Africa, Sony Music
Yaw Owusu, Senior Power Up Manager, PRS Foundation (Chair)
Joe Frankland, CEO, PRS Foundation
Senior Power Up Manager, Yaw Owusu set up and chaired seven Focus Groups covering:
- Recording and Publishing
Power Up Ambassadors include MC and actor Kano; Award-winning BBC Presenter and Music Entrepreneur DJ Target; artist Ray Blk; Disturbing London Founder Dumi Oburota; Co-President of 0207 Def Jam, Alex Boateng; LinkUp TV Founder Rashid Kasirye; and singer-songwriter Sabrina Washington.
And through an open call process each year, the Power Up Participant Programme will support 20 Black music creators and 20 Black executives and industry professionals.