Power Up is a new ambitious, long-term initiative which will support Black music creators and industry professionals and executives, as well as addressing anti-Black racism and racial disparities in the music sector.
Set up and managed by PRS Foundation in partnership with YouTube Music, Beggars Group and the Black Music Coalition, the initiative brings together several music industry partners and goes beyond solidarity, with new approaches which foster meaningful change.
- A fairer, more equitable music industry for Black creators and industry professionals
- Better representation in all sectors of the UK music industry
- To support innovative and exciting Black talent to create exceptional new music in all genres and at all career levels
- To amplify the work of Black creators and industry professionals to accelerate change