POWER UP is an ambitious, long-term initiative which supports Black music creators and industry professionals and executives, as well as addressing anti-Black racism and racial disparities in the music sector.
Co-founded by PRS Foundation and Ben Wynter and managed by PRS Foundation in partnership with YouTube Music, Beggars Group, Spotify and the Black Music Coalition, the initiative brings several music industry partners and goes beyond solidarity, with new approaches which foster meaningful change. Other supporters include Creative Scotland, Believe, Simkins, Arts Council of Wales, Creative Wales, Paul Hamlyn Foundation, plus AIM, the BPI, the FAC, The Ivors Academy, the MMF, the MPA, MPG, The Musicians’ Union, PPL, PRS for Music and the PRS Members’ Fund, as well as Associate Partner, Daft Springer, who each bring added-value support to POWER UP Participants.
- A fairer, more equitable music industry for Black creators and industry professionals
- Better representation in all sectors of the UK music industry
- To support innovative and exciting Black talent to create exceptional new music in all genres and at all career levels
- To amplify the work of Black creators and industry professionals to accelerate change