JADA: International Showcase Fund (SXSW 2024)
ERNB x SXSW Festival 2024
JADA is an up and coming singer/songwriter who uses her soul-stirring melodies and heartfelt lyrics to captivate her audience. Born and raised in Hackney, East London, JADA discovered her passion for music through drawing inspiration from her family and surroundings; which led her to hone in on her songwriting skills, and develop her unique style infusing authenticity into every song she creates. JADA’s vision is to evolve as an artist by pushing boundaries, and exploring a variety of musical territories.
She is committed to creating meaningful, authentic and relatable music. She first started making waves in the scene through collaborations with the likes of, Jxck James, Scribz Riley, Ambre, and most recent, a feature with musician VENNA [Track title: TAM TAM]. JADA is getting ready to embark on her long anticipated Debut EP set to release in Summer 2024 – with the first single coming this March! The new project promises to showcase her growth as a musician and offer a fresh perspective to her artistry. The first single is just ahead of her showcasing her talents at SXSW on the ERNB stage in Austin, Texas. This will be JADA’s first performance outside of the UK. By having a passion to communicate her art, JADAs poised to become a significant force in the music industry. Her dedication to her craft, combined with here undeniable talents, makes her an artist worth keeping an eye on, as she continues to carve her path in the world of music.