Keturah Cummings: Power Up Industry Professional
Keturah Cummings
Founder and Director, Forward Slash
Keturah is a multi-creative and creative entrepreneur with a decade-long career spanning music, social media, digital marketing and cultural strategy.
In 2019 Keturah founded Forward Slash – a music marketing and creative agency providing consultancy, content production, campaign management, brand building and social media strategy for music artists and brands & organisations within the music and culture space. In the 3 years since its inception, Keturah has built Forward Slash’s reputation for delivering impactful, authentic and culturally relevant solutions, counting Columbia Records, Sony, Netflix, BBC, Amazon Music and Nike among their clients.
With a core team of 9, the company continues to expand, delivering visual productions via Forward Slash Studio, and empowering artists and creative business owners through Forward Slash Academy.
Prior to founding Forward Slash, Keturah was employed at the BBC working uniquely across music marketing as a social media producer at Radio 1 and 1Xtra, music curation as a member of the 1Xtra playlist committee and music programming on the 1Xtra music team.
Beyond this Keturah is an established DJ and radio broadcaster playing in clubs, festivals and brand events across the UK and internationally. As the founder of So Future – a label and platform showcasing emerging talent in underground and electronic Black music scenes around the world, she continues to champion new artists and forward-thinking sounds – a continuation of her work as the creator of AllAboutGoodMusic Live, an award-winning event that was Manchester’s only live night for emerging Black music talent in the early 2010s.
“I’m so grateful for this opportunity and the career support it includes. I’m looking forward to connecting with the POWER UP network and seeing what we learn and achieve together.” Keturah Cummings