No Guidnce: International Showcase Fund
Eurosonic
No Guidnce is proving that R&B is more alive and necessary than ever as they take the genre by storm. The London-based vocal harmony quartet formed in early 2021, consisting of members Ebubé, Zeekay, Kaci, and Josh, first gained popularity by posting covers from a car park on TikTok, then with the release of their second single “Is it A Crime?”. Since this, the group have continued to release lots of music through collaborations with the likes of Victoria Monet, Ben Billions (The Weeknd, Beyonce, DJ Khaled), Tracksion (Kodak Black), JR Rotem (Rihanna, Bad Bunny), Lunchmoney Lewis (Nicki Minaj, Lil Wayne) and Theron Thomas (Lizzo, Usher).
In the summer of 2023, the group’s staggering success was made abundantly clear as they sold out their first ever headline shows in the US and the UK with fans lining up for hours outside. They also made their live touring debut in Autumn 2023 by supporting Mahalia on her UK & Europe ‘IRL’ tour. With a MOBO nomination for Best Newcomer and tips for 2024 from the likes of Ticketmaster, MTV Push, Guardian & BBC 1Xtra, No Guidnce are set to rule the world of R&B. The International Showcase Fund will support No Guidnce to perfom at Eurosonic 2024, which will introduce them to new territories for the band and aim to gain support all over Europe.