Zaïnab Guedira has an experience of 15 years in strategy, management, communication and institutional relations in the private and public sector.

After first experiences as a consultant in Paris and then as a head of Department within the Moroccan Investment Development Agency, she joined the cultural sector in 2014 as Chief of Staff to the President of the National Museums Foundation. In particular, she took in charge the development of the strategic plan, communication, partnerships and project management on major international exhibitions.

Since 2017, she’s the general manager of Hiba Foundation. Zaïnab is an alumni of Audencia Business School, Nantes, France.