POWER UP Wales
POWER UP, the award-winning UK initiative elevating exciting Black UK talent and addressing anti-Black racism and racial disparities in the music sector, has partnered with Arts Council of Wales to bring:
- 10x masterclasses for Wales-based Black music creators and industry professionals in partnership with Believe in September 2022 and in January 2023
- Additionally, a number of the masterclasses also available to Black music creators and industry professionals based outside of London
- Welsh Black Music Action Group to be established to contribute to and drive the execution of the POWER UP Movement in Wales
Between 12th-19th September 2022 POWER UP and Arts Council of Wales will bring digital masterclasses, in partnership with leading independent distributor Believe, to Black music creators based in Wales and music creators and industry professionals based outside of London. Experts in the Believe team will run the masterclasses covering subjects:
- 26th September – Campaign management (Black music creators and industry professionals based outside of London)
- 3rd October – Distribution (Black music creators and industry professionals based outside of London)
- 10th October – Marketing (Black music creators and industry professionals based outside of London)
- 17th October – How to Make It: Nations and regions (Black music creators and industry professionals based outside of London)
- 7th November – Funding (Black music creators and industry professionals based outside of London)
- 14th November – A&R Feedback (for 8 Wales-based music creators – Invite only)
Eligible music creators and industry professionals can sign up for the masterclasses here
Additionally, a further four in-person masterclass session will be programmed for January 2023 and more information will be announced in the coming months.
This new partnership with Arts Council of Wales will also over the coming months begin the process of setting up a Welsh Black Music Action Group. Formed as an outcome of focus groups, the action group will contribute to and drive the execution of the POWER UP Movement in Wales and to play an impactful part in moving the needle in the music industry in Wales.
Additionally, in February 2023 POWER UP will host a special networking event in London for invited Wales-based Black music creators and industry professionals, as well as throughout the partnership, POWER UP Movement related conversations with the Black Music Coalition, Black Lives in Music, ADD, BAFA and other related UK-wide initiatives will take place to enable the delivery of bespoke POWER UP Movement outcomes in Wales.